The Challenge
Text-first messages make it hard to convey personality and credibility. The challenge: make recording and sending a short video feel effortless — and worth it — for people who have never put themselves on camera.
Approach
I focused on lowering the emotional barrier to recording: friendly framing, clear time limits, instant re-takes, and a preview experience that builds confidence. The send flow treats video as a first-class attachment rather than an afterthought.
Outcome
A lightweight video messaging experience that made first impressions more human and measurably improved response rates in early tests.
What I Did
- End-to-end interaction design for record, review, and send.
- Mobile and desktop flows.
- Motion and micro-interaction design.
- Experiment design with the growth team.