Problem
Upwork offers freelancers a variety of ad products to increase their visibility when applying for jobs. While these products made freelancers more visible they didn't let freelancers introduce themselves. Beyond skills and experience, clients wanted to know what freelancer's personality and communication style were before hiring.
My work
- Took over mid-project from another lead designer and pivoted from an AI-guided recording experience to a manual one, redefining the requirements.
- Designed the end-to-end freelancer flow for recording and uploading videos, redesigned the video ad campaign setup flow, and partnered with the lead content designer to design video moderation content (ie statuses, error messages) and simplifying complex ad terminology
- Redesigned the video ad campaign setup including its information architecture, and partnered with the lead content designer to simplify advertising terminology and settings that confused freelancers.
- Owned the vision and execution of the client experience on desktop and mobile, including custom video interactions and behaviors.
Results
- Launched to a limited group of users in summer 2026; testing was in progress when I left Upwork
