The Challenge
Launching a native advertising campaign on Nativo required training and hand-holding from account teams. Advertisers wanted to move faster; the business wanted to scale without scaling headcount. The platform needed a true self-serve path.
Approach
I broke campaign creation into a guided, stepwise wizard — campaign, budget, creative — with smart defaults and inline education at each decision point. Multiple wizard variations were tested to find the right balance between speed and control.
Outcome
A self-serve creation flow that let advertisers launch campaigns without assistance, shortening time-to-launch and freeing account teams to focus on strategy.
What I Did
- End-to-end UX for the campaign creation wizard.
- Flow mapping, wireframes, and high-fidelity UI.
- Usability testing across advertiser skill levels.
- Specs and QA alongside engineering through launch.
